TikTok Announces Expanded Third-Party Misinformation Measurement For Advertisers
TikTok's third-party brand safety and suitability measurement partners (DoubleVerify, Integral Ad Science, and Zefr) are now able to provide post-campaign misinformation reporting for the content that runs alongside their ads in the For You feed. Testing from Zefr showed an average <0.1% misinformation adjacency rate for campaigns running in the For You feed.
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Zefr Announces Brand Safety & Suitability Measurement Capability for its Misinformation Category on YouTube
Zefr has expanded its AI-powered brand safety and suitability verification on YouTube, offering detailed reporting for misinformation. This new feature ensures brands can avoid placing ads next to harmful content across YouTube formats. Discover how Zefr's advanced AI and human review process help brands protect their reputation in today’s evolving digital landscape.
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‘You Can’t Be Hands Off The Wheel’: Is Brand Safety a ‘Shared Issue’?
Brand safety concerns are intensifying, especially in the wake of Elon Musk's lawsuit against the WFA and the dissolution of GARM. Reports show advertisers are still spending millions on low-quality ad placements, prompting questions about who should take responsibility. In Kantar’s Media Reactions report, Google ranked highest for brand safety at just 39%, raising concerns about the industry's approach. We explore the growing challenges and ask: Who is ultimately responsible for ensuring brand safety: brands, platforms, or third-party partners?
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X Publishes First Transparency Report Covering Post-Acquisition Content Moderation
X has published its latest transparency report detailing content moderation on the platform during Jan-June 2024—its first report covering a time period following Elon Musk’s acquisition of the company. The report includes information on user reports, posts actioned and removed, accounts suspended, as well as new post violation rate insights. This is the company’s first global transparency report since last April, when then-Twitter published content moderation data for the first half of 2022.
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Brands Push for Apolitical Influencers to Avoid ‘Backlash’ as U.S. Presidential Election Looms
This U.S. election season, influencers face increased pressure to stay apolitical to ensure brand safety. However, balancing political neutrality with authenticity is a growing challenge. We explore how influencers are navigating strict content guidelines from brands, the impact of political stances on deals, and why some creators are walking away from lucrative opportunities. Learn how the election cycle is reshaping the influencer landscape and the tough decisions creators make to protect their careers and voices.
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