Welcome to the BSI April 2024 Newsletter. We're excited to share the successful launch of the BSI & WFA's GARM Brand Safety & Suitability Bootcamp; also industry musings on the future of Brand Safety at POSSIBLE; and dive into industry insights on gaming ads, TikTok's new features, and strategies against fake news.
In the months to come, we will release at least four additional modules:
Integrating into Media Planning, Buying, and Reporting
Managing Partners
Incident Management
Action Steps
BSI and GARM members have access to the Bootcamp as part of their existing memberships, and there are options for non-members as well, so if you are interested, please reach out to info@brandsafetyinstitute.com and let us know that you would like to participate.
Shaping the Future of Advertising: Insights from the POSSIBLE Conference's Brand Safety Panel
Discover key takeaways from the POSSIBLE conference's brand safety panel, where experts discussed innovative strategies for more effective and unobtrusive advertising. Join the conversation on the future of ad relevance and brand safety! Read more
Balancing Brand Safety in Shakey Gaming Space
Games advertising boosts its appeal with 86% of advertisers confident in its brand safety, making strategic moves for robust growth. Full Story
IAS and TikTok Expand Measurement Capabilities for Advertisers
IAS and TikTok announced an expansion of their brand safety and suitability measurement reporting beyond the industry-standard GARM content categories and suitability tiers. Full Story
I Watched Every Episode of The Colin and Samir Show
Elijah Psysk, BSI's Creator-in-Residence, dove into 60 hours of Colin and Samir's creator interviews for unique insights on thriving as a creator. See what he learned about the blueprint to become a successful creator. Watch now
Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns
Discord is diversifying revenue streams beyond the Nitro subscription service, by introducing advertising. Significant, considering Discord's long-standing anti-ad stance. Meanwhile data privacy concerns and terms of service updates have users disgruntled. Read more
BSI Advisory Board Member Spotlight
Around The Industry
Tiktok Launches Enhanced Ad Placement Controls
TikTok enhances ad control with new Category Exclusion and Vertical Sensitivity features, plus a unified brand safety hub in TTAM for easier management. Read more
Row Over MFA Label for Publishers Hit Boiling Point
Publishers worry about unfair MFA site labels as adtech firms refine tools to avoid low-quality ad placements. Read more
Protecting Your Brand Against Fake News Is More Important Now Than Ever
Fake news complicates truth detection, impacting business reputations and financial stability. Companies fight back to protect their brands. Read more
Helping children navigate online misinformation in the age of generative AI
As generative AI reshapes online content, Emma Lacey emphasizes the urgent need to protect children from digital misinformation. She advocates for stricter regulations, educational reforms, and tech innovations to distinguish fact from fiction, ensuring a safe online environment for the young. Read more
Thank you for being a part of the BSI community. We look forward to bringing you more insightful stories and industry updates in the coming months. Stay tuned, and we'll see you next month!