IAS Partners with Roblox on 3D Ad Measurement
Integral Ad Science will launch 3D ad measurement on Roblox, enhancing visibility with advanced metrics. Now, all advertisers can access Roblox's video ad format, joining their immersive ad offerings. This partnership aims to boost transparency and trust in 3D ads. Read More
Greater Transparency and Rigour is Needed to Mitigate Gen AI’s Brand Safety Threat
Generative AI tools threaten brand safety by enabling misleading content. David Winstone of Channel Factory emphasizes the need for transparency and industry rigor to combat this. He also discusses the role of contextual data and attention metrics in a post-cookie world. Filmed at New Video Frontiers 2024 in London. Watch Here
Brands Can Safely Advertise Adjacent to Quality News Content
A Stagwell survey reveals ads next to news on politics, inflation, and crime perform as well as those next to business, entertainment, and sports. This challenges broad 'brand safety' standards and shows that advertising in news can effectively reach valuable audiences. Read More