Welcome to the BSI July 2024 Newsletter! Dive into media planning, buying, and reporting with Module 2 of the Brand Safety & Suitability Bootcamp from BSI and GARM. Also in this month’s newsletter, explore MFA ad spend trends and transparency efforts, as well as the impact of virtual influencers and the future of AI in brand safety. Plus, Elon Musk threatens legal action against GARM. Stay informed and ahead with BSI's latest insights!

Stay informed and ahead with BSI's latest insights!

GARM & BSI Launch Module 2 of Brand Safety & Suitability Bootcamp

Module 2 covers "Integrating into Media Planning, Buying & Reporting". The lesson focuses on the process of analyzing the policies and practices of potential inventory partners to determine if they align with your organization's media responsibility strategy. Further, it goes into detail on how to configure available settings to ensure that specific ad placements conform to suitability preferences.

You can access the Brand Safety and Suitability Bootcamp here. If you have any questions, or issues logging in, contact us at bootcamp@brandsafetyinstitute.com.

From BSI

Analyzing MFA Ad Spend Trends

Lots of discussion about Made-For-Advertising (MFA) sites this month. Explore the latest trends in MFA ad spend with insights from Pixalate's Q1 2024 report. Discover how $7.5M was allocated to likely MFA mobile apps and the growing importance of transparency in programmatic advertising.
Read Full Story Here

Navigating MFA Content Mislabeling Concerns

In the ongoing battle against MFAs, distinguishing between legitimate publishers and MFA inventory continues to be a challenge. Learn about the industry's efforts to balance scrutiny and fairness.
Read Full Story Here

The Push for Clearer MFA Content Detection

Explore the evolving digital ad landscape and the debate over MFA sites. Learn how the Brand Safety Institute's initiatives and other stakeholders aim to enhance transparency and ensure ad spend supports high-quality content.
Read Full Story Here

BSI Advisory Board Member Spotlight

Around The Industry

Are Consumers Actually “Influenced” by Virtual Influencers?

Discover the potential of virtual influencers! Learn how they can enhance brand engagement and monetization opportunities for creators and businesses. Explore key insights from The Influencer Marketing Factory's latest study. Read Full Story Here

Fighting AI with AI: Is This The Future of Brand Safety

Industry expert Zuzanna Gierlinska reflects on the importance of considering brand safety while making strides with AI. Cannes Lions 2024 may seem like a hazy, rosé-tinted memory now, but among all the discussions on La Croisette, two key themes stood out that will define the industry in the coming year: AI and quality. Read Full Story Here

X Calls For Legal Action Against GARM

Elon Musk plans to sue GARM, alleging it colluded with advertisers to boycott X and censor conservative voices. Musk’s comments stem from a House Judiciary Committee report accusing GARM of violating antitrust laws. The House report and Musk’s ensuing threat come just one month after Musk attempted to make nice with advertisers on stage at Cannes. Read Full Story Here

Have You Heard?

Marketer’s Guide to Platforms

Debuted at Cannes, learn how to manage brand safety and suitability on digital platforms with a new guide from BSI's AJ Brown and TrustRaise founder Dave Byrne. This resource offers strategies from industry experts, covering foundational concepts, compliance monitoring, stakeholder roles, platform safety policies, and more. Equip yourself with the knowledge to protect your brand and make informed ad buying decisions on platforms. Get the Guide

Thank you for being a part of the BSI community. We look forward to bringing you more insightful stories and industry updates in the coming issues. Stay tuned, and we'll see you next month!

 — BSI Team

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