Welcome to the BSI March 2024 Newsletter! 
 
Dive into March's Brand Safety insights: Equipping the industry with skills for brand suitability, Celebrating Women's History Month with a focus on equality, gaming continues to evolve, rethinking safety in advertising, and AI's game-changing role. Stay informed with our latest findings and strategies for a safer, more inclusive advertising world.

BSI & WFA’s GARM Announces the Launch of the Brand Safety & Suitability Bootcamp 

The WFA’s Global Alliance for Responsible Media (GARM) and the Brand Safety Institute (BSI) are proud to announce the launch of the Brand Safety and Suitability Bootcamp, a digital training focused on brand safety management for media experts. This collaboration is focused on enabling media experts around the world in how to manage brand safety and suitability on social media platforms. The partnership enters a live phase and is centered on a virtual professional education course and individual certification that will empower industry professionals to navigate the complex landscape of brand safety, brand suitability, and media responsibility.

How can I take this training?

• This training is free for current BSI and GARM members.
• To sign yourself or your company up for the training as a BSI or GARM member, contact us at bootcamp@brandsafetyinstitute.com to coordinate next steps.

Women's History Month DEI Addition

This Women’s History Month we remind the industry to forge ahead with equitable actions at all times, throughout the year. Check out the new Women’s Rights and Equality page in our DEI Knowledge Center.

Empowering Women in Gaming: A Journey of Inclusion and Advocacy

Women's growing influence in gaming challenges industry norms, with platforms like GamesBeat's Women in Gaming event promoting diversity. Asia's female gamers are reshaping the market, yet harassment remains a challenge. Advocacy for inclusivity and respect is crucial. Full Story

Rethinking Brand Safety: Why Women Matter in Advertising

Brands miss connecting with women on critical issues due to traditional brand safety fears. Embracing authenticity and leveraging AI responsibly can bridge this gap, aligning with women's values on reproductive rights, wage disparity, and more. Progressive strategies and AI can enhance brand resonance and societal impact. Full Story.

AI Shakes up the Gaming Industry - A Bold New World Ahead

The gaming industry sees shifts with studio closures and AI's rise, impacting global brand engagement. Studios struggle with changing dynamics, while startups like GetGloby leverage AI for localization, expanding brand reach. AI streaming introduces new content creation, posing challenges and opportunities for brand safety and engagement in gaming's evolving landscape. Full Story.

BSI Advisory Board Member Spotlight

Around The Industry

The Existential State Of Generative AI—It Isn’t What You Think

Marketers can't overlook the astonishing number of vibrant startups out there. OpenAI is just a poster child for an explosion of promising entrants, according to David Doty. Read more

AI and Brand Safety

Futurist Richard Bukowski writes, "Ethics will play a crucial role in shaping future versions of GAI and its offspring, and this realization is not lost on those advocating for safety and partnership with these platforms.” Read more

Media agencies move beyond buzz: Practical AI takes center stage at Media Buying Summit

Media agencies at Digiday Summit highlight practical AI for data strategy and content personalization without personal data. Emphasis on preparing brand documentation and understanding AI's potential and challenges, including authenticity in audio ads and diversity in AI representations. Full story here

Inside The Secret Meetings to Define MFA

Efforts to redefine "Made for Advertising" to "Made for Arbitrage" address MFA issues without clear standards. The 4A's collaborates with industry leaders to develop explicit criteria, focusing on arbitrage over monetization tactics. Progress includes a free database for publishers to verify and contest MFA status, amidst challenges in setting firm guidelines and ensuring fair representation and brand safety in the ad landscape. Full story here

Want To Reach Women? Put Your Brand Safety Fears Aside

Marketers avoid controversial topics due to brand safety, missing engagement with female audiences interested in issues like reproductive rights and wellness. TheSkimm urges a rethinking of brand safety to authentically connect with women, who control over $5 trillion in spending. Full story here

Thank you for being a part of the BSI community. We look forward to bringing you more insightful stories and industry updates in the coming months. Stay tuned, and we'll see you next month!

 — BSI Team

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