Discover the transformative power of AI with BSI's newly launched Knowledge Center. Uncover the fallout over licensing music on social platforms and how it stifles creativity. Dive into the realm of podcast suitability with Seekr Align's AI-driven civility score. Explore opportunities in gaming subscriptions as Netflix enters the arena. Navigate the challenges and opportunities in the post-third-party cookie era. Get exclusive insights into Zefr's AI advancements and DoubleVerify's nuanced approach to classifying MFA sites. Learn about Adfidence, a rising star addressing brand safety concerns, and gain mid-market brand tips to outsmart the competition.
Thank you for being part of the BSI community, and stay tuned for more industry updates!
BSI Launches Artificial Intelligence Knowledge Center with a Presentation from Zefr’s New Chief AI Officer
Artificial Intelligence is at the tip of everyone’s tongue these days - pondering what impact, and at what speed, AI will transform their sector of the industry. To help you stay updated on the impact to the field of brand safety, BSI has created an AI Knowledge Center to consolidate how and where AI is changing the game.
Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms
Music licensing disputes center on alleged inadequate music payments and AI-generated recordings. While major labels clash, content creators face potential removal of tracks, stifling creativity. Despite challenges, users showcase resilience, creating original music, challenging corporate dominance, and emphasizing the democratizing power of social media in content creation.
Seekr Align, an AI-driven tool, challenges perceptions of controversial content in podcasts. Studies reveal positive associations for genres like true crime, contrasting with non-listeners' views. Seekr Align introduces a civility score, bringing more transparency to podcast advertising by offering nuanced insights, managing content at various levels, and expanding opportunities for marketers and agencies. The integration of AI in podcasting signifies a transformative leap, optimizing content delivery, enhancing audience engagement, and revolutionizing brand safety and suitability in advertising. Full Story.
Subscription Models in Gaming - A Paradigm Shift of Possibility
As Netflix expands into gaming, advertisers face a unique opportunity amid the industry's shift to subscriptions. While consumer trust may initially waver, advertisers must grasp the evolving gaming landscape and close knowledge gaps to leverage gaming advertising strategically, despite challenges like AI-generated content and cookie deprecation in the dynamic programmatic advertising market. Full Story.
Navigating the Post-Third-Party Cookie Era: Challenges and Opportunities for Marketers
Google's decision to phase out third-party cookies by 2024 has major implications for marketers. The move, driven by privacy concerns, challenges advertisers to prioritize user trust, find alternative targeting methods, and invest in first-party data and contextual targeting. Marketers should collaborate, explore new technologies like AI and machine learning, and adapt strategies to navigate the evolving digital advertising landscape in a privacy-conscious manner. Full Story.
BSI Team Member Spotlight
Around The Industry
DoubleVerify Says Classifying MFA Means Considering Shades Of Gray
DoubleVerify (DV) introduces a tiered classification system for Made-for-Advertising (MFA) sites, challenging the negative connotations often associated with MFA. Instead of a blanket block, DV categorizes MFA sites based on criteria like ad density, traffic sources, ad viewability, and more. The tiered approach allows advertisers to filter impressions based on their specific goals, offering nuance and control. DV uses a mix of AI and human review to classify sites as MFA High, Medium, or Low, providing a more refined tool for advertisers in the evolving digital advertising landscape. Full Story
Never heard of Adfidence? You might soon if you have brand safety concerns
Adfidence, a marketing technology startup, offers a cloud-based dashboard with measurement and optimization tools for digital campaigns. The platform employs "campaign setup governance" to help advertisers prevent brand safety risks at scale. Clients can set campaign goals, and Adfidence utilizes access to platforms and demand-side platforms (DSPs) to apply inventory filters, guide placements, and manage content categories, channels, publishers, keywords, and more. This approach aims to address issues of waste and fraud in digital advertising by providing tools for ongoing monitoring and optimization. Adfidence's clients include Bayer, PepsiCo, Kimberly-Clark, and Reckitt. Full Story
8 Mid-Market Brand Tips To Outsmart The Competition
For middle-market brands, maintaining aggressive year-over-year growth requires proactive brand strategy. Tips include conducting in-depth research, micro-targeting niche audiences, optimizing media buying, prioritizing media quality, allowing flexible campaign flighting, concentrating on consideration, capitalizing on tentpole events, and doing the unexpected to stand out. This approach helps accomplish more with limited budgets, ensuring sustained growth and marketplace positioning. Full Story
Thank you for being a part of the BSI community. We look forward to bringing you more insightful stories and industry updates in the coming months. Stay tuned, and we'll see you next month!
— BSI Team
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